We are all used to big billboards, colourful advertising posters and interesting bus decorations drawing our attention to loads of products that we don’t really need but really should buy. Advertising seems to be all about making us notice things that we would normally ignore. But it doesn’t have to be that way, and as the Science Centre always likes to be at the forefront of new developments, we are putting a new spin on an old technique: Camouflaged Advertising.

Camouflaged creatures

This is a picture of the front view of the Science Centre today. Can you find any clue for what movie – other than Born to be Wild – is currently playing at the Omni-Theatre?

Ok, maybe the lighting wasn’t ideal when we came back from lunch today, but the way the _____ are blending into the background really suggests that they were camouflaged intentionally.   ; )

Posted by:Andy Giger

Andy is the Science Centre Singapore's Director of Strategy. He is a Neuroscientist who started out studying how Tunisian desert ants navigate, then tamed honey bees to find out more about their visual system, and moved on to counting cockroaches, feeding termites and attracting mosquitoes. Now he deals more with people, and enjoys being in touch with science on a much broader basis.

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