Masters of Innovation

Hey there! Lately, my Marketing colleague – Jyotika has been sharing some amazing ads that belie human ingenuity and innovation. I thought I’ll share them with you because they segue quite nicely from my¬†last post which was centered on a neat Innovation Challenge. Simply Sand-tacular¬† A little girl’s wish came true as a team of…

Our latest invention

We are all used to big billboards, colourful advertising posters and interesting bus decorations drawing our attention to loads of products that we don’t really need but really should buy. Advertising seems to be all about making us notice things that we would normally ignore. But it doesn’t have to be that way, and as…